
Clinical Center Customers/Stakeholders
Customers/
Stakeholders
Customers/Stakeholders are internal or external groups of individuals who can directly affect us or who are affected by us.
Analyzing customer/stakeholder expectations will allow us to answer the questions:
• To whom are we accountable?
• Who has an interest in what we do or in a particular issue and its outcome?
• Who can influence us?
• Are there any "non-obvious" customers/stakeholders who can limit our
options or change our plans?
Clinical Center Customers/Stakeholders:
Primary Customers Other Key Customers/Stakeholders
• Institutes • Employees
• Patients • Referring Physicians
• NIH Administration
• Extramural Investigators and Collaborators • DHHS
• Congress
• the Public
Vision
Data-Driven Decision Making
Performance Measurement
Strategic Priorities
Key
Initiatives
Long-Range Goals
Mission
PLAN
DO
CHECK
ACT
Strategic Framework
Annual Operating Plan
Customers/
Stakeholders
Environmental
Assessment
Guiding
Principles
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